(8/10) My top 10 tips for implementing social media

continued from part one, this article will be published in 10 instalments

eight: openness, transparency and disclosure

The collaborative web does not agree with closed circles. Collaboration implies transparency. Corporate speak is not allowed and online advertising is not of the essence of social media either. If you forget about this basic rule, at best visitors will be indifferent, and at worse they will be very critical. You have to avoid creating fake blogs (aka flogs) at all cost. Fake posts and reviews also have to be avoided and all other attempts at cheating with your users and visitors. There are many chances that you will be uncovered rapidly and that retaliations will be extreme (see the example of the website for the Sony PSP Playstation at Christmas 2006). Since October 2009, the FTC has made this practice illegal. In certain European countries it has always been illegal. In other words “infiltrating” social media is purely and simply out of the question. Check the SMBC disclosure page for details.

to be continued…

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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