(7/10) My top 10 tips for implementing social media

continued from part one, this article will be published in 10 instalments

seven: be an altruist, think user-benefit vs. company-benefit

If you want to try social media, you had better start thinking differently. It means putting others first and your business interests and objectives second. Start thinking YOU YOU YOU rather than WE WE WE. Anyway, this is not just for the Web, but all your Marketing approach should be like that. If it’s not, chances are you could improve your sales quite significantly by using a little empathy. Your tone of voice has to be very straightforward and very honest and you have to avoid patronizing your visitors. The social media spirit implies that the user-producer be respected and showed confidence and appreciation.

to be continued …

Follow me

Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
Follow me