continued from part one, this article will be published in 10 instalments
six: great causes can work wonders
Great passion emerges often (always?) from great causes, not from small products. Think about user benefits: don’t forget to serve users and to analyse why they will be attracted to your content and why they will come back to the website. If all you can do is think about yourselves, and your company, you will be the only ones to go and visit this website. And being alone on a collaborative website is not a decent objective. A great example is Kaiser Permanente’s story on its fight in favour of healthier eating habits.
to be continued …
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