note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor
Tip No. 3: avoid social media proliferation and do away with renegade initiatives
As Social Media is becoming more popular, it seems that everyone else wishes to create one’s twitter account. But how many twitter account does a company need? More than once, I have seen such efforts fail anyway, because communities aren’t created without effort and one has – as Tara Hunt would put it – to work on one’s whuffy first. Those who forget about these fundamentals are bound to fail anyway. They will also cause aggravation and havoc amongst social media enthusiasts and there will be a price for this.
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