continued from part one, this article is the last and final part in a series of 10 instalments
My recommendation: bringing real answers to real questions
For a large corporation wanting to embrace a social media initiative, the question is not to know whether or not to jump on the bandwagon, but to understand whether any benefits can be withdrawn from such an initiative, and to define which benefits can be shared with its users. Quid pro quo is indeed the real essence of a collaborative experience, be it online or offline. This has everything to do with Marketing strategy and not much if anything about technicality.
this is it! should you want to read the whole series, click: