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The Blog Council | Here are a few trustworthy corporate blogs

Yann Gourvennec
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Blog Council members working hard under Andy Sernovitz's supervision

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

But this is no news to us. We’ve been going on about that for donkeys’ years. So now is the time that corporations react differently and start real conversations with their ecosystems (in b2b, it’s not just about clients, an average 21 persons are taking part in any one b2b decision in large 1000+ employee companies according to a Marketing Sherpa study).

So, what are the corporate blogs which can be trusted? Here’s the Blog Council’s take on the phenomenon, and guess what?! The Orange Business Live blog is one of them. Cheers to our writers!

The Blog Council | Here are a few trustworthy corporate blogs

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Here are some other examples of trustworthy blogs, too (and yes, they are all Blog Council members):

Yann Gourvennec
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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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