Which consumer 2.0 are you?

Almost every demographic group is engrossed in the Web, even if with different levels of participation depending on their profile. Whether they can be considered as creators, critics, collectors, joiners or just spectators, users are getting smarter about the Web 2.0 tools.

Many companies approach Web 2.0 as a list of technologies to be deployed as needed to achieve a marketing goal. But a more coherent approach is required. Social strategy indeed starts with an understanding of your target audience’s Social Technographics profile. It is then a matter of mapping out how users will participate and how relationships with your target audience will change over time in order to implement technologies accordingly. You will also need to make sure that your organisation is prepared for greater levels of participation and engagement.

It’s time to shift your focus and home in on your customers! Discover how …

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