Will Wifi clinch it for Microsoft Zune vs Apple’s iPOD?

Microsoft has just announced a new product aimed at fighting back the iPODmania that has been going on for a few years now and does not seem to die down. Although it’s difficult to say right now what will become of Ms Zune, whether it will be a failure or a success or even whether it will be available at all in the UK (see Stuff mag), one can predict that there is going to be a lot of hooha around Zune and Ms’ secret plans on a new MP3 hardware and service aimed at competing with Apple’s successful music system and service. Zdnet experts seem to be impressed with the promise of a wi-fi capability and the ability to share palylists between users. Zune may even manage to make analysts forget about the recent problems with the much awaited Vista release and its potential cost ($400m according to the International Business Times). Although Zune’s success is very difficult to predict – we haven’t even caught a glimpse of it yet – The Spoof seems to know better and predicts that Ms engineers have managed to craft a new MP3 hardware which is far less irksome in its design and operation than Apple’s, mainly when connected to a PC.

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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