Search Results for: drive+to+store
- AI and Big Data
AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut through the noise…
Read More » - digital Transformation
Change management lessons for implementing change
One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like minds in Exeter. It was entitled “confessions of an intrapreneur.” It was made of these anecdotes and tips, which were all used to describe my preferred approach to change management.…
Read More » - Business in Sports
Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use…
Read More » - digital Transformation
AI in retail: shrinking queuing times today, headcount tomorrow
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate…
Read More » - AI and Big Data
Harnessing AI to Combat Fraud in Retail and E-Commerce
Our reporters attended the Paris Retail Week 2024 event, a trade show of which we are media partners, to take stock of fraud and the role of AI. We collected a lot of valuable feedback on threats (both in-store and e-commerce) and the countermeasures proposed by artificial intelligence. To do…
Read More » - digital marketing
Marketers should not be afraid of losing their jobs to AI
Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A…
Read More » - Featured articles
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest…
Read More » - e-commerce
Last Mile Delivery: First Priority For Companies
Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise like Amazon or Alibaba, or even a startup company, the last mile is what many companies have turned their attention…
Read More » - digital marketing
Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added value to retail and business-to-consumer businesses, especially regarding marketing and sales alignment. Even though it has been around for a…
Read More » - b2b marketing & sales
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks to Navi Radjou’s tireless optimism, we now know that in our professional and personal lives, we can innovate for the…
Read More » - Marketing & Innovation
What could be the potential applications for the Metaverse in B2B?
At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a thing as a Metaverse for consumers and Forrester states there aren’t any applications for that yet, I turned towards the famous…
Read More » - Web, Internet and the Economy
Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation? I’m going to deliver my fast-track analysis of a report…
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