Search Results for: big data
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digital Transformation
How Tom Tom achieved its digital transformation with Big Data
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended…
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AI and Big Data
Infographic: The path to Big Data – Challenges and Opportunities
The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining as the new way of carrying out market research. As a matter of fact, data mining isn’t new – I…
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digital Transformation
Big Data: there is a dire need to get back to basics
Back to basics! Belgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives. When I discovered Pierre Nicolas’s prose, I must admit that I felt better for discovering that the issue of “small data” is ubiquitous. Big Data: there…
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social media & social networks
Google Plus Engagement Leaves Big Data Experts Nonplussed
Is this piece in Adweek about Gigya’s insights regarding Google Plus and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. Google Plus Engagement Leaves Big Data Experts…
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b2b marketing & sales
Do you need bigger or better data on a market to boost sales?
Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one of the world’s leading experts in B2B marketing, has explored this in an explanatory post on his blog and shows…
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CRM and CX
First Party Data : An 18% Increase in Consumer Conversion
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent and secure option for data collection. Subsequently, this is generating…
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AI and Big Data
Open data European market: beyond maturity and towards consolidation
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a few reflections derived from my reading of the state of play of European open data in 2019 published by the…
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AI and Big Data
Data Ethics: data science must not be in the sole hands of experts
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a time when tech giants like Facebook and Google — to name a few — have become familiar targets for the…
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digital Transformation
Data-driven Marketing: norm among pundits and enigma among marketers
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven marketing. To know…
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digital Transformation
Why should future managers invest in Data Science?
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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digital Transformation
Why should future managers invest in Data Science ?
Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series, we will explore the BAI’s unique value proposition around improving…
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Digital technology
Gartner’s Vision On Data Privacy and The Future Of Mobility
What will be the future of mobility like? The opening session I attended this morning at the Gartner symposium was entitled “by 2017 your smartphone will be smarter than you”. The speakers were Martin Reynolds and Carolina Milanesi from Gartner and the moderator was Charles Arthur from the Guardian. As a matter-of-fact,…
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