Year: 2022

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com is entitled “Customer Service: When Emotions Take Control”. It could serve as…

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and European presence in Paris, France. I spent some time with D.K. to understand his background, here is a written account…

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed Emmanuel Alavoine, Head of Expansion at…

Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing as the earliest successful AI program was written in 1951, but has evolved quite a bit since then. Trending recently…

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, alas! and yet I’ve read all the books,’ the warning sent by French poet Stéphane Mallarmé would be perfectly valid for…

Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to build relationships with their consumers, but provides rewards for customers. In turn, generates a win-win, as customers win rewards and companies…

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands and companies accountable while guaranteeing product authenticity and responsible sourcing. According to IBM: Blockchain for supply chain solutions help supply…

First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent and secure option for data collection. Subsequently, this is generating…

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience…

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in Handshake becoming one of the top ways that students are finding jobs. With the workforce flipped upside down by Covid-19,…

Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise like Amazon or Alibaba, or even a startup company, the last mile is what many companies have turned their attention…

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust…