Year: 2021
Website search quality: why it’s bad and how it can be improved
digital marketing
22/12/2021
Website search quality: why it’s bad and how it can be improved
How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search quality. We have also described how our panel of British CX experts have described the issue and the need to…
AI is the future of sales, and those who ignore it will disappear
digital marketing
07/12/2021
AI is the future of sales, and those who ignore it will disappear
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights about the mix of technology and human abilities in the context of a buyer-seller relationship. He also mentioned a new…
The unrelenting rise of high-end business to business e-commerce
e-commerce
03/12/2021
The unrelenting rise of high-end business to business e-commerce
For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their business as if the Internet hadn’t happened. One used to think that hard-to-sell products and services such as bespoke industrial solutions,…
The impact of website research on CX (survey)
digital marketing
16/10/2021
The impact of website research on CX (survey)
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely debated in the world of marketing and especially digital marketing. This is to us, we must admit, rather puzzling and…
B2B marketers should strive to know their customers better
b2b marketing & sales
15/09/2021
B2B marketers should strive to know their customers better
Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear idea of what their customers actually want. In this podcast, Andrew Deutsch from the Fangled group discusses the misalignment in…
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
CRM and CX
18/08/2021
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is overwhelming, customers want respect, it’s time to rock CX and get some service. Here’s what Adrian is telling us in…
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
Content Marketing
19/07/2021
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 pitfalls to avoid at all costs for writing high-quality white papers. High-quality B2B white papers: 3 tips and 3 pitfalls…
B2B marketing: are we all potential opinion leaders?
social media & social networks
14/07/2021
B2B marketing: are we all potential opinion leaders?
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. Bruno emphasises the aspects that will resonate with those of us who have worked as clients or consultants. The rest…
The future of cryptocurrencies may not be the one you think
Web, Internet and the Economy
07/07/2021
The future of cryptocurrencies may not be the one you think
When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that when you ask the woman or man in the street, you discover that they have only one word on their…
Content marketing 2021 statistics: Semrush shows content is truly King
Content Marketing
27/05/2021
Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of content marketing, its weight, and its budgets? As I was preparing for a lecture I delivered recently, I…
Digital Shift: 1 trillion website visits prove it’s real and here to stay
digital Transformation
04/05/2021
Digital Shift: 1 trillion website visits prove it’s real and here to stay
The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the Adobe Summit 2021, of which Visionary Marketing was a partner, we discovered the Digital Economy Index (DEI), a fascinating initiative…
Malcolm Gladwell celebrates those informal networks spurred by digital
Web, Internet and the Economy
28/04/2021
Malcolm Gladwell celebrates those informal networks spurred by digital
Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will become the “new-normal” after this crisis we have experienced, and that a new society is born out of this development.…