Year: 2020

6 steps to collaborative marketing success with consumers 
Marketing & Innovation

6 steps to collaborative marketing success with consumers 

Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do that? What is the methodology to achieve collaborative marketing success? I interviewed Valérie Pompilius, CEO and Matthieu Châtellier, Account Director…
How can we make technology environmentally friendly?
Web, Internet and the Economy

How can we make technology environmentally friendly?

How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of the aerospace industry. Simple acts such as sharing a viral video may seem inconsequential, but repeated millions of times this…
Is augmented intelligence the future of artificial intelligence?
AI and Big Data

Is augmented intelligence the future of artificial intelligence?

Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back to the 17th century. This was the gist of his speech at the 5th edition of the MaddyKeynote (an event organized…
Emerging technologies, SPEED and the fourth industrial revolution
Marketing & Innovation

Emerging technologies, SPEED and the fourth industrial revolution

The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning of the 1990s. Thus it’s no wonder that I enjoyed interviewing Aleksander Poniewierski, the author of “Speed No Limits in…
Open data European market: beyond maturity and towards consolidation
AI and Big Data

Open data European market: beyond maturity and towards consolidation

What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a few reflections derived from my reading of the state of play of European open data in 2019 published by the…
Natural Language Processing Transcription for Journalists
Content Marketing

Natural Language Processing Transcription for Journalists

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer.…
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