Year: 2020

Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man to help me with this task. A few weeks ago, while everybody was caught in lockdown in Europe, I had a…

What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than 80 different clients, mostly B2B, which is our speciality and preferably in the I.T. sector and telecoms. When I turned Visionary…

The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, jingoism and the once free Internet are now the context in which we are evolving, both from a business and…

Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix the Web”. Because according to him, “the Internet is broken” and it must be fixed. This Contract for the Web…

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory, I deliver my 5 top tips to beef up your…

Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many languages and sports a near 100% recognition rate. In this post, Visionary Marketing fully demonstrates the capability of the app…

Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new research on content marketing to populate my presentation, which was presented online on Aug 2020. A bunch of surveys on…

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list caught my attention as its topic sounds very up to date. It triggered more thoughts about how to make fake…

Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships solutions, to understand the true meaning of a 360-degree customer view. What is it and how does it work, beyond…

This piece was written on behalf of Community Management Appreciation Day.  Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, Community Management didn’t quite come of age in 2014. Far from that. As a consequence, republishing this post 6 1/2…

Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a good start. But what if, once the user has clicked that check-out button, you don’t hear from him anymore? Jason…

What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know what to do with it”, and so on. I must admit that I’m a bit befuddled with that kind of…