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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Sunday, May 22, 2022
  • AI and Big Data
  • digital Transformation
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    • Content Marketing
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  • Marketing & Innovation
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Year: 2020

What if Africa were the future of the Internet? Chasing Black Unicorns

What if Africa were the future of the Internet? Chasing Black Unicorns

Yann Gourvennec 01/09/2020

Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man … Lire la suite

What will be the future of content marketing for the years ahead?

What will be the future of content marketing for the years ahead?

Yann Gourvennec 26/08/2020

What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite

World Wide Web: 5 scenarios for the future of the Internet and business

World Wide Web: 5 scenarios for the future of the Internet and business

Yann Gourvennec 25/08/2020

The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, … Lire la suite

Contract for the Web: Should you endorse Tim Berners Lee’s contract?

Contract for the Web: Should you endorse Tim Berners Lee’s contract?

Yann Gourvennec 21/08/2020

Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix … Lire la suite

5 tips to spruce up your online content with images

5 tips to spruce up your online content with images

Yann Gourvennec 18/08/2020

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite

Handwriting recognition gets a second wind with Nebo

Handwriting recognition gets a second wind with Nebo

Yann Gourvennec 11/08/2020

Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite

A few thoughts regarding the future of content marketing beyond 2020

A few thoughts regarding the future of content marketing beyond 2020

Yann Gourvennec 24/07/2020

As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite

True news on fake news: what it is about and how to make them

True news on fake news: what it is about and how to make them

Yann Gourvennec 21/07/2020

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Lire la suite

360-degree customer view: what it is and how it works

360-degree customer view: what it is and how it works

Yann Gourvennec 17/07/2020

Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Lire la suite

Community Management needs to come of age … now!

Community Management needs to come of age … now!

Yann Gourvennec 15/07/2020

This piece was written on behalf of Community Management Appreciation Day.  Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Lire la suite

community managementCommunity Marketing
6 tips to boost your e-commerce site with email marketing

6 tips to boost your e-commerce site with email marketing

Jason Yahiaoui 27/04/2020

Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite

The future of LinkedIn and B2B social media by one of its pioneers

The future of LinkedIn and B2B social media by one of its pioneers

Yann Gourvennec 01/04/2020

What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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