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NEWS

Generative AI and its potential impact on photography

Breaking down silos: digital transformation’s greatest myth

Employment trends that are emerging in Europe

The learning curve of qualitative studies

Do you need bigger or better data on a market to boost sales?

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape

Phishing: how to protect you and your company from phishing

Creating Success through LinkedIn Live and Social Media

Marketers should not be afraid of losing their jobs to AI

Everyone is a creator as Roblox prepares for AI and VR

Gen AI and the evolution of Marketing Jobs

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Marketing and Innovation

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Wednesday, October 04, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
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Year: 2020

Covid-19 threatening contact centres with extinction

Covid-19 threatening contact centres with extinction

Yann Gourvennec 22/12/2020

Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Read on

How to prove the impact of influence marketing to your CEO?

How to prove the impact of influence marketing to your CEO?

Yann Gourvennec 16/12/2020

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on

Business valuation: how much is a business worth and how to find out

Business valuation: how much is a business worth and how to find out

Yann Gourvennec 08/12/2020

How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast … Read on

Have search engines become useless? And Google, in particular

Have search engines become useless? And Google, in particular

Yann Gourvennec 16/11/2020

Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to … Read on

SXO: combining SEO and UX for a better online user experience

SXO: combining SEO and UX for a better online user experience

Yann Gourvennec 11/11/2020

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Read on

The love-hate relationship between start-ups and PR agencies

The love-hate relationship between start-ups and PR agencies

Natacha Heurtault 02/11/2020

There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — … Read on

When video interviewing gives market research a new dimension

When video interviewing gives market research a new dimension

Yann Gourvennec 26/10/2020

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Read on

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Susan Langmann 16/10/2020

We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Read on

3 challenges for digital workplace implementation in businesses

3 challenges for digital workplace implementation in businesses

Yann Gourvennec 05/10/2020

André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Read on

Should brands and marketers leave social media now?

Should brands and marketers leave social media now?

Yann Gourvennec 30/09/2020

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Read on

Instagram: 4 brand strategies in B2B and B2C under the microscope

Instagram: 4 brand strategies in B2B and B2C under the microscope

Yann Gourvennec 28/09/2020

Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Read on

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

Yann Gourvennec 17/09/2020

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

generative AI and photography
Yann Gourvennec 23/08/2023

Generative AI and its potential impact on photography

Yann Gourvennec 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
Matthew Ryan Nielson 26/07/2023

Employment trends that are emerging in Europe

Matthew Ryan Nielson 24/07/2023

The learning curve of qualitative studies

Matthew Ryan Nielson 20/07/2023

Do you need bigger or better data on a market to boost sales?

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