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Web content marketing strategies: 10 tips to stand out from the crowd

B2B Complex sales: how to convince buyers in 2021

New trends in product searches and the future of e-commerce

B2B social networks: imagination is the limit

Covid-19 threatening contact centres with extinction

How to prove the impact of influence marketing to your CEO?

Business valuation: how much is a business worth and how to find out

Have search engines become useless? And Google, in particular

SXO: combining SEO and UX for a better online user experience

The love-hate relationship between start-ups and PR agencies

When video interviewing gives market research a new dimension

Digital-First: B2B Businesses Should Transition to a New Marketing Model

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, March 09, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
    • Content Marketing
  • Marketing & Innovation
  • Web, Internet and the Economy

Year: 2020

Covid-19 threatening contact centres with extinction

Covid-19 threatening contact centres with extinction

Yann Gourvennec 22/12/2020

Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Lire la suite

How to prove the impact of influence marketing to your CEO?

How to prove the impact of influence marketing to your CEO?

Yann Gourvennec 16/12/2020

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Lire la suite

Business valuation: how much is a business worth and how to find out

Business valuation: how much is a business worth and how to find out

Yann Gourvennec 08/12/2020

How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast … Lire la suite

Have search engines become useless? And Google, in particular

Have search engines become useless? And Google, in particular

Yann Gourvennec 16/11/2020

Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to … Lire la suite

SXO: combining SEO and UX for a better online user experience

SXO: combining SEO and UX for a better online user experience

Yann Gourvennec 11/11/2020

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Lire la suite

The love-hate relationship between start-ups and PR agencies

The love-hate relationship between start-ups and PR agencies

Natacha Heurtault 02/11/2020

There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — … Lire la suite

When video interviewing gives market research a new dimension

When video interviewing gives market research a new dimension

Yann Gourvennec 26/10/2020

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Lire la suite

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Susan Langmann 16/10/2020

We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Lire la suite

3 challenges for digital workplace implementation in businesses

3 challenges for digital workplace implementation in businesses

Yann Gourvennec 05/10/2020

André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Lire la suite

Should brands and marketers leave social media now?

Should brands and marketers leave social media now?

Yann Gourvennec 30/09/2020

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Lire la suite

Instagram: 4 brand strategies in B2B and B2C under the microscope

Instagram: 4 brand strategies in B2B and B2C under the microscope

Yann Gourvennec 28/09/2020

Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Lire la suite

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

Yann Gourvennec 17/09/2020

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite

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Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Yann Gourvennec 03/03/2021

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 17/02/2021

B2B Complex sales: how to convince buyers in 2021

trends product searches future of ecommerce
Yann Gourvennec 27/01/2021

New trends in product searches and the future of e-commerce

Yann Gourvennec 19/01/2021

B2B social networks: imagination is the limit

Yann Gourvennec 22/12/2020

Covid-19 threatening contact centres with extinction

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