Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story:
Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts [Buffer Blog]
What a year for Business Pages on Facebook!It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.Today, we’re excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.Let’s dive in!
Source: Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts