Year: 2016

Mobile commerce is the new shopping experience
Marketing & Innovation

Mobile commerce is the new shopping experience

Mobile commerce is the new shopping experience. During the sales season, we have all been receiving promotions and offers on our mobile phones. This morning, I didn’t have time to check out some interesting items from my computer, so I did that from my phone. And I ended up buying…
Content marketing fundamentals for online success
Content Marketing

Content marketing fundamentals for online success

A few days ago, I’ve had the chance to exchange and discuss with Sam Hurley about the fundamentals of content marketing. It was very interesting to get his point of view on this topic. Sam is a lateral-thinking digital marketer. He is the Head of Search Marketing at Midas Media…
Facebook Fatigue – Are People Ditching Facebook?
digital marketing

Facebook Fatigue – Are People Ditching Facebook?

Towards the end of 2015, I was delivering a lecture to students at the Grenoble School of Business about the state of social media in Europe when one of the students asked me about Facebook Fatigue. The question threw me a bit because, while I was aware of the phenomenon…
Luxury and digital: a surprising love affair
digital marketing

Luxury and digital: a surprising love affair

Digital transformation is a very trendy topic today. Companies claim to be implementing it, and sectors try, in vain, to resist to it. In fact, digital transformation touches many different sectors, such as banking, health and even agriculture. We expect almost all sectors to succumb to this temptation to digitalise…
Why is WeChat so successful in China ?
social media & social networks

Why is WeChat so successful in China ?

This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
Your digitally transformed shopping experience
digital marketing

Your digitally transformed shopping experience

The holiday season was the main inspiration for this article. There’s a common belief that physical stores are endangered because of the rise and popularity of online stores. There is a transformation in shopping habits and experience indeed: a digital transformation. Nevertheless, it is not the end for malls and traditional brick…
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