Year: 2016

Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I…

Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly describes how it started implementing web technologies. Probably a lot of you have heard about Bitcoins. Some do not really understand how it works, but they…

We have discussed, explained and written over and over again how digital impacts all sectors, one after the other. Well, it is just because this popular phenomenon called is digital transformation keeps on surprising us. This article will touch on one sector that will make your mind go on a short holiday:…

Last week, I published an article on how Facebook studies user behaviours using data they gather while tracking our every move on the social network. All the technological tools that are used today to monitor online activities have raised a lot of concern. I can even go to the extent of saying it drew new boundaries…

Can disruption be defined in a few hundred words? Whether in Silicon Valley, or basically anywhere else in the world, people talk about ‘disruptive innovation’ or simply ‘disruption’. Do they really know what it means? Or they are just trying to follow that new trend, and fit in the ‘innovation world’?…

Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network application in China, and its monthly active users hit 650 million in 3Q-2015. Today, it has even become a kind…

While Twitter struggles for its life, Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a…

Inbound marketing isn’t as easy as it may seem. We are currently working on a content marketing deal which involves writing content about “web to store” technology. Our text is written in English and has to be translated into Spanish and French. “Web to store” is what the French are calling it and the…

A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful. Well, that’s not quite it. Today, social media is indeed a great tool to use for marketing. Businesses must be present on the different platforms, such as…

What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According to their study “Digitally driven in-store sales already account for 1/4 of retail revenues already. The study anticipates that by…

Everyone on the Internet has been talking about Twitter’s premature death. A few months ago, I wrote an article on the global reach of Twitter ‘How far can your Twitter bird chirp?’ and today, about it’s decline. How did this happen? First, there was the elimination of the Twitter share…

A lot of people confuse social media for mass media. This piece aims at explaining  how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects.  Why social media will never be like mass media “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite…