Year: 2016
Marketing ROI: How can one effectively measure marketing success?
digital marketing
26/08/2016
Marketing ROI: How can one effectively measure marketing success?
ROI is a term used to identify the return on an investment. Understanding the ROI helps marketers to evaluate how efficient an investment was. It can sometimes be difficult to compare investments using ROI because not every form of advertisement (especially digital) can be measured and recorded accurately. It is…
Pokémon Go : a new social phenomenon
digital marketing
28/07/2016
Pokémon Go : a new social phenomenon
‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and…
6 Digital Marketing Challenges and how to overcome them
digital marketing
21/07/2016
6 Digital Marketing Challenges and how to overcome them
Here are six digital marketing challenges and how to overcome them. Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services”…
The future of content marketing at the eZ conference
digital marketing
12/07/2016
The future of content marketing at the eZ conference
On October 5th 2016, Yann Gourvennec will be at the ‘Beyond the Web’ conference by eZ System and he will be talking about the evolution of content marketing, social media and word of mouth marketing. His speech will be interactive and very interesting: the audience will be composed of marketeers…
Sharing economy or digital services?
digital marketing
07/07/2016
Sharing economy or digital services?
As you might have heard over and over again, digital brings people together. It does that not only in terms of communication, but also for business and services. Yes, you guessed right : I am talking about the sharing economy. Sharing economy, also known as collaborative or peer economy, is all about…
A Picture Is Worth A 1000 Words: In Content Marketing Too
Content Marketing
29/06/2016
A Picture Is Worth A 1000 Words: In Content Marketing Too
As the saying goes, a picture is worth a 1000 words.This morning I came across a presentation by Wakster’s Philippe Ingels. Wakster is a British agency dedicated to the use of illustrations for Marketing. I though the topic was particularly relevant to our readers and so I am sharing his presentation with you.…
De-indexing (NSEO) could be a severe threat to your business
Content Marketing
17/06/2016
De-indexing (NSEO) could be a severe threat to your business
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: Negative SEO or NSEO. The other words associated with NSEO are “De-ranking” and “de-indexing” or, in more common parlance, the…
Today's digital world explained by Facebook
digital marketing
10/06/2016
Today's digital world explained by Facebook
A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and…
Ghosting, a new social phenomenon caused by digital
digital marketing
24/05/2016
Ghosting, a new social phenomenon caused by digital
Today, people communicate using social networks, through direct messaging applications. Digital made communication extremely simple. In fact, people build relationships through dating apps such as Smeeters, Tinder or Meetic. A lot believe that it is a desperate way to find ‘the one’. However, some people do not agree: they think…
Snapchat is a new social media opportunity for businesses
social media & social networks
12/05/2016
Snapchat is a new social media opportunity for businesses
How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its…
Digital, taking agriculture beyond borders
digital marketing
28/04/2016
Digital, taking agriculture beyond borders
Appearances are often deceptive: Agriculture is an industry that is thought to be very traditional and artisanal, very far from technology and digital. Well, just like some of you, I believed that too. However, I recently discovered that this is not really true. I’ve had the chance to discuss with…
Virtual Reality : a revolution for e-commerce
digital marketing
20/04/2016
Virtual Reality : a revolution for e-commerce
Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I…