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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, March 31, 2023
  • AI and Big Data
  • digital Transformation
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Year: 2016

Finding my way around the information superhighway – best wishes for 2017

Finding my way around the information superhighway – best wishes for 2017

Yann Gourvennec 20/12/2016

Not many of you might remember the information superhighway. I do, this is how I found my way around business. From the information superhighway to Visionary Marketing From a business … Read on

Innovation Is About Keeping Our Options Open

Innovation Is About Keeping Our Options Open

Yann Gourvennec 06/12/2016

4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of … Read on

CenshareDieter ReichertInnovationvision
5 Social Media Insights For Businesses In 2017 And Beyond

5 Social Media Insights For Businesses In 2017 And Beyond

Yann Gourvennec 01/12/2016

Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social … Read on

2017insightssocial media
Social Selling at the heart of Facebook Marketplace

Social Selling at the heart of Facebook Marketplace

Yann Gourvennec 25/10/2016

Welcome to the Internet : the land of Marketplaces ! We all know Amazon marketplace, Asos Marketplace, or many other platforms dedicated to peer-to-peer selling. For a lot of people, the … Read on

5 Ways to Use Content Marketing for Ecommerce Success

5 Ways to Use Content Marketing for Ecommerce Success

Yann Gourvennec 13/10/2016

If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out … Read on

Don’t Make These Mistakes When Choosing a Domain Name

Don’t Make These Mistakes When Choosing a Domain Name

Cathy Habas 11/10/2016

Choosing a domain name seems straightforward, but there are actually many things to consider before you register your business’s website. And while domain names usually aren’t terribly expensive, it can … Read on

Middle management Versus digital transformation

Middle management Versus digital transformation

Yann Gourvennec 06/10/2016

Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is … Read on

Real Estate: can you imagine buying your house online?

Real Estate: can you imagine buying your house online?

Mia Tawile 30/09/2016

Buying your new house online? You must be thinking I’m kidding you? Real estate and digital seem so far away from each other. Buying a house online is so absurd … Read on

Infographic about infographics

Infographic about infographics

Yann Gourvennec 16/09/2016

Digital marketers (and marketers in general) are very cleaver. They understand our behaviours, and make the best out of it. They do this in a very tricky way. It’s always interesting … Read on

Must businesses have a social media presence?

Must businesses have a social media presence?

Yann Gourvennec 13/09/2016

Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many … Read on

Search Engines: when human does a better job

Search Engines: when human does a better job

Yann Gourvennec 06/09/2016

A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and … Read on

How to Improve Your LinkedIn Marketing Techniques

How to Improve Your LinkedIn Marketing Techniques

Yann Gourvennec 01/09/2016

When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Nos articles depuis 2003

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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