Year: 2016

Not many of you might remember the information superhighway. I do, this is how I found my way around business. From the information superhighway to Visionary Marketing From a business perspective, 2016 has been an eventful year, to say the least. In fact, the past few years have been very…

4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what is it to us who can understand so little about…

Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social mass media. Judging by the number of tweets and interactions we had on our post, I sense that we had…

Welcome to the Internet : the land of Marketplaces ! We all know Amazon marketplace, Asos Marketplace, or many other platforms dedicated to peer-to-peer selling. For a lot of people, the Internet is the best place to sell products (new or vintage) to other people. It’s as easy as 1,2,3 ;…

If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and…

Choosing a domain name seems straightforward, but there are actually many things to consider before you register your business’s website. And while domain names usually aren’t terribly expensive, it can be a real hassle to try to reroute all of your webpages to a new address later on, should you…

Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why disruption is also a keyword that you might have came…

Buying your new house online? You must be thinking I’m kidding you? Real estate and digital seem so far away from each other. Buying a house online is so absurd for some of you. We buy shoes, electronics, or earphones online – and if we’re feeling too adventurous, maybe a couch. But…

Digital marketers (and marketers in general) are very cleaver. They understand our behaviours, and make the best out of it. They do this in a very tricky way. It’s always interesting to look at that in terms of strategy and creativity. You might ask what this has to do with infographics?…

Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many questions that people ask themselves when it comes to B2B and social media. Must businesses have a social media presence?…

What if search engines were operated by human beings? A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when done through search engines such…

When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for connecting professionals throughout the world. In fact, it has over 400 million members. That means there are astounding opportunities for…