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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Sunday, May 22, 2022
  • AI and Big Data
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  • Marketing & Innovation
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Year: 2014

Email: is it a necessary or unnecessary evil? – with Luis Suarez

Email: is it a necessary or unnecessary evil? – with Luis Suarez

Yann Gourvennec 24/03/2014

I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Lire la suite

collaborationcooperationemailEnterprise 2.0enterprise social networkIBMLuis Suarezproductivitysocial networks
Is Marketing Automation A New Marketing El Dorado?

Is Marketing Automation A New Marketing El Dorado?

Yann Gourvennec 11/03/2014

Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There … Lire la suite

b2b marketinglead generationlead nurturingmarketingmarketing automationsalesforcestatistics
Social media adoption: Europe Seen from down under (1000heads' @JoanneJacobs)

Social media adoption: Europe Seen from down under (1000heads' @JoanneJacobs)

Yann Gourvennec 27/02/2014

We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that … Lire la suite

1000headsAustraliadigital mediaEuropeinterviewJoanne Jacobspodcast
Infographic: The path to Big Data – Challenges and Opportunities

Infographic: The path to Big Data – Challenges and Opportunities

Yann Gourvennec 19/02/2014

The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Lire la suite

big datadata miningfacebookGooglemarket researchmarketingNew JerseyNJITsocial media
Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14

Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14

Yann Gourvennec 03/02/2014

A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on … Lire la suite

Björn NegelmannconferenceEnterprise 2.0Enterprise 2.0 summitenterprise social networkEnterprise Social SoftwareESN
Enterprise Social Networks: How to Get them Off The Ground

Enterprise Social Networks: How to Get them Off The Ground

Yann Gourvennec 27/01/2014

According to European analyst Lecko, 70% of firms have set up  enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot … Lire la suite

community managementCommunity Marketingentreprise 2.0social media; rse; réseau sociaux d'entreprise
Big Data: Back to Basics

Big Data: Back to Basics

Yann Gourvennec 16/01/2014

Today’s selection is… Belgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives.  When I discovered Pierre Nicolas’s prose, … Lire la suite

big datamistakes
How Digital is changing the Media (Jonathan Taplin)

How Digital is changing the Media (Jonathan Taplin)

Yann Gourvennec 06/01/2014

The media is being revolutionised by digital media Is the media world being reinvented by digital media? That sort of question has definitely escaped the realm of geeks in order … Lire la suite

AnnenbergDigital MarketingHavasJonathan Taplinmedias

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Marketing & Innovation is published by Visionary Marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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