A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the unmissable conference on the subject of enterprise social networks and will not only be the chance for the audience (100 – 200 professionals from the ESN Market definition in B2B and B2C - The very notion of "market" is at the heart of any marketing approach. A market can be defined... and clients) to listen to some of the most inspiring speakers on the subject, but also to interact with each other in some very exciting workshop sessions. Here are in a few bullet points, the most important takeaways from Bjorn’s interview:
Enteprise 2.0 Summit: The Enterprise Socal Network Event
- France is considered by Bjorn as the centre of Europe. The event is definitely international and moved away from Germany a few years ago in order to open up to the rest of Europe even better than it had done before
- The European market is as usual very varied, if we except multinationals which tend to be pretty much the same throughout the continent. Bjorn however describes the SME market as a very local market for each of the countries involved, with 3 major hotspots being the usual suspects (UK, Germany and France).
- Regarding enterprise social network adoption, Bjorn has established a 3 tier hierarchy of companies having embarked on enterprise social network projects:
- first, the first generation projects, mostly in big companies, which tend to be “stuck in the Middle”. These accounts started off with management support and failed to gain momentum within a broader employee base,
- Secondly, the new players, still mostly in big companies, with major examples like Solvay or Bosch, who are coming late in the game, but are better implementing enterprise social networks with a broader managerial vision,
- Thirdly, SMEs all over Europe which are leapfrogging all the other types of clients because they tend to be more agile and more business focused.
Don’t miss the Enterprise 2.0 Summit of which Media Aces is a partner
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