The gaming experience on tablets isn’t really what it should be, but all this may change soon thanks to Immersion, a San Jose based company which was set up 18 … Lire la suite
I had the opportunity to attend a Press conference organised by Kaspersky security. Eugene Kaspersky himself was present for this big announcement in mobile security. The firm is already widely … Lire la suite
Ehealth is no longer a dream and we had further evidence of this at Mobile World Congress today in Barcelona while visiting the “connected house” pavilion. Let’s zoom into these … Lire la suite
It may seem strange but somehow, I’m not entirely certain that innovation is always where you think it is. Sometimes it lurks in corners, or even is conspicuous but you … Lire la suite
First few slices of technological innovation at the 2012 MWC event. You certainly know you are in Spain when you can spot the Patanegra at a buffet, but the motivation … Lire la suite
Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was … Lire la suite
Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona … Lire la suite
The Chinese Internet is now conquering the world. In a previous series, Alban Fournier, a young French professional who fell in love with Asia warned us that China was the … Lire la suite
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which … Lire la suite
Just before I post a 2 part piece on Byron Sharp’s “brand that grow” marketing opus, here is a link he added on his blog to a facebook “fan” survey which shows that engagement rates are extrelmely small; a conclusion I’ve already made a number of times, underlying the “cyberbabble” effect on facebook.
Today’s selection is …
My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and – more recently – the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog. I will soon expatiate on these views in order to prepare for an upcoming event organised by usefulsocialmedia, which is due to take place in London on that subject.
What’s in a social media dashboard? A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, … Lire la suite