Year: 2012

Horowitz recognises Google plus is late to market but announces growth
social media & social networks

Horowitz recognises Google plus is late to market but announces growth

Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too !  Horowitz recognises Google plus is late…
Social Marketing: This is the Age of Self
social media & social networks

Social Marketing: This is the Age of Self

Social marketing sounds like the age of Self “There’s people doing frightfully well, there’s others on the shelf […] this is the age of Self” Robert Wyatt Social Marketing: What if it were the Age of Self We’re in 2012 and 8 years after O’Reilly coined the 2.0 moniker, I…
Wikipedia by numbers
Digital technology

Wikipedia by numbers

A little while ago, I published a series of articles about Wikipedia, following a conference which took place last October in Amsterdam. Thanks to the open-site.org website, here is a little illustration of the prominence of the online encyclopaedia. Worthy of note is the fact that, after a long and…
Verizon: using crowdsourcing to get products right – or wrong
social media & social networks

Verizon: using crowdsourcing to get products right – or wrong

A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
social media will be part of everything businesses will do
social media & social networks

social media will be part of everything businesses will do

Is social media a gimmick or not when it comes to businesses?   On May 16, I delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say, the Interactive Central and Eastern European…
10 Major Trends In Corporate Social Media Management
Marketing & Innovation

10 Major Trends In Corporate Social Media Management

8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale…
Mobility in retail industry: main security challenges and prospects
digital marketing

Mobility in retail industry: main security challenges and prospects

Mobility in retail industry: main security challenges and prospectsThis is an original guest post by Roger Hockaday (picture below and bio at the end of this piece), Aruba Networks. Aruba’s Atmosphere Corporate blog is dedicated to mobile devices. Aruba Networks is a leading provider of next-generation network access solutions for…
Is Sir Tim Berners Lee ’s view one-sided?
Marketing & Innovation

Is Sir Tim Berners Lee ’s view one-sided?

today’s selection is … A report from Edouard Austin in my team at Orange who was attending the WW2012 keynote speech by one of the Web’s founders, Sir Tim Berners Lee who issued a clear warning as to the growing threat to freedom of speech on the Internet. In that…
Hitachi Data Systems: making social media work for B2B
Marketing & Innovation

Hitachi Data Systems: making social media work for B2B

Sharon Crost is Global Online Marketing and B2B Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco. B2B, it didn’t come as as surprise to me ( I made a presentation…
Yahoo! movies Summer program: from 200,000 to 1.2 million likes
social media & social networks

Yahoo! movies Summer program: from 200,000 to 1.2 million likes

This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only…
Engine Yard’s Dillon: A private cloud is an oxymoron
Digital technology

Engine Yard’s Dillon: A private cloud is an oxymoron

As cloud computing technology is booming there is talk of the so-called private cloud. As I was in San Francisco today, I managed to squeeze into a meeting with some of my former partners of the IT press tour. Today we visited Engine Yard, a new player at the forefront…
Sugar CRM: the rise of a new customer relations champion
CRM and CX

Sugar CRM: the rise of a new customer relations champion

This is the third Sugar CRM executive to be interviewed by visionary marketing.com. My first interview took place two years ago with Larry Augustin, CEO and founder of the CRM company, who is also one of the people who coined the phrase: “open source”. After a brief Skype encounter with…
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