The Silicon Valley 2012 blogger bus tour (Sept 17-22)

This is neither my first blogger tour nor my first visit to Silicon Valley, but this is probably the most interesting tour I have ever put together. This is why I can’t help but share and relay Glenn’s excitement about the tour as posted on the Orange Live Blog which will serve as the platform for our reports in September. More will be said about the tour on this and other blogs, as soon as I’m back from vacations, recharging the batteries and getting ready for that new adventure.

my tips for social media management in Romania and elsewhere

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?
To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing is a new form of marketing, more respectful, more centred on our customer’s interests and requirements, based on the principles of crowd sourcing and customer centricity. So I ban this kind of language as well as other terms like “targets” which are often times the staples of traditional marketing but are outdated and not applicable to social media marketing. Despite what most people think, social media marketing has to be thought of in the long-term, not in the short term.

My tips to businesses for crisis management through social media

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 6
Can you give us 5 tips as to how company can manage a crisis through social media?
In fact, despite what most people think, and despite the usual romantic stories told about Internet crises and rumours, managing crises is a long-term rather than short-term exercise. Crises in social media in fact, reflect what is bad with your company, not what is wrong with your community management or the way you handle it. Here are my 5 tips about managing crises:

My tips for social media management in Romania (2/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6
Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with social media
At first sight, one may think that social media marketing is only devoted to large corporations which can afford to hire big enough teams to manage such new activities.
But I think it’s just the other way round.
One of the biggest beauties of social media is that it makes word-of-mouth marketing accessible even to those who have very little means. Hence, unless you are a small and medium-size enterprise with difficulties to cope with your own business and not enough time on your hands to visit your customers and do your everyday work, I would suggest on the contrary that you use social media to gain brand awareness and do business.

4 suggested business models for Facebook to monetise its platform

value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now
For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.
current data is available for free
Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.

Intuit: the social media manager who found his job with social media

Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:

SAP: convincing the CFO that B2B social media can be a benefit

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how: