Facebook's very traditional advertising campaign

new Facebook advertising campaign

I’m not sure about the purpose of this commercial which I tend to find very depressing and not really inspiring. Facebook is understandably under pressure from its investors for monetising after it’s disappointing IPO and a flurry of announcements were made recently in that domain, not always convincing by the way.
I am neither certain this campaign will help sell on site advertising nor that this will help improve Facebook’s image in the eyes of its disgruntled investors.
Feel free to share your feelings.

Yann Gourvennec
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