Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and this is just a beginning. The various players in the social media space are all trying to keep your clicks and the name of the game is … advertising.
Social media war: Twitter bans sharing on LinkedIn profiles
Those who had thought – benignly – that building a network patiently was a free asset – unless you are rich and wealthy and you have already purchased your “fans” – will now discover that paying for your posts to be read is no longer an option. Facebook has already started that.
For instance, Google no longer lets you tweet YouTube videos unless you click quite a few submenus, Facebook took over Instagram in order to undercut Pinterest even before it had time to take off, Picasa will send all your photos to Google+ even before you have had a chance to realise you have pressed the upload button and mostly before you wished you had shared them on Facebook instead.
And so on, and so forth … The good old Web 2.0 is well and truly dead by now, we are in a dog eats dog kind of world and the future’s middle name is advertising. What did you say? “Net Neutrality?” … honestly, what are you talking about?!
At least, using LinkedIn’s workaround which requires you probably click on ten more links, you will probably still have a chance to send something through Twitter … Good luck with it!
From LinkedIn Fri Jun 29 18:54:34 2012
Fri, 29 Jun 2012 18:54:40 –0700
LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.
We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.
How can I continue to share updates on both LinkedIn and Twitter? Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.
What changes can I expect to see on LinkedIn? Any conversation you start on Twitter will no longer be automatically shared with your LinkedIn network, even if you synced your LinkedIn and Twitter accounts.
If you would like more information about what this means for your synced LinkedIn and Twitter accounts, please visit our related Help Center topics.
The LinkedIn Team
- Brands and social media: facing up to new challenges in 2022 - 21/09/2022
- Dark Social marketing: the elephant in the room - 07/09/2022
- Love thy salespeople and they will love your CRM system - 23/06/2022