Amsterdam iStrategy conference digest – #istrategy

today’s selection is …
The very thorough and embarrassingly eulogistic review of day 2 of the iStrategy conference which took place in Amsterdam on October 26. The report was written by Bertram J. Croesn (@BertramCroes) a Spotzer Media Intern, and self-proclaimed Budding Writer, Marketer, Musician, and Observer of the World. Thanks Bertram for the nice words!

[panel discussion 1 on the morning of day 2 at the istrategy conference in Amsterdam]

[Review] #iStrategy Conference Amsterdam Day 2

As soon as I woke up in the morning, and without checking SEOmoz, I knew what the keyword for the day would be: opportunity! Given this unique chance to rub shoulders with the buffs in the industry, I inserted my spongiest of brains and proceeded to the Park Plaza Hotel near Schiphol International Airport, where the event was held. I was meeting up with my colleague and supervisor, Spotzer Media Group’s own Social Specialist, Nicolas Griffioen (@NicoGriffioen), who kindly provided me entrance to day two of the iStrategy Digital Marketing Conference (@iStratBuzz) here in Amsterdam.
Audience Engagement, User Experience and Social Monetisation
Upon receiving my nametag, we headed into the large conference area of the hotel, where we docked and prepared for the first panel discussion on Audience Engagement, User Experience and Social Monetisation. Here we got the inside scoop from social media celebrity and VP Brand Development at Tampa’s Head of Lettuce firm, Amber Osborne (@MissDestructo) as she shared some funny anecdotes on yams and experiences on what got her where she is today. I was particularly keen on hearing what Warner Music’s Ritch Sibthorpe (@RitchSibthorpe) had to say, mostly because of my interest in music and the industry. We got kicked off with a successful campaign they collaborated on with pop sensation Katy Perry. I jokingly tweeted that I wondered if I could slip him a demo, instead I did the next best thing.

via Nicolas Griffioen’s Blog : review of iStrategy conference day 2

Yann Gourvennec
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