"Be Connected Forum" by LaSer – Social Media Monitoring

Today, at 6.00pm at the Champs Elysées (Espace Pierre Cardin) I will be a speaker at the “Be Connected Forum by LaSer” (programme detailed per below). My keynote will be about Social Media Monitoring and the next wave in market research.

Figuring out the new path leading the consumer to the brand or retailer in these times of digital revolution… such is the objective of the Be Connected Forum organised by LaSer on June 30th, 2011 at the Espace Cardin venue in Paris.
This highly-interactive, daylong programme is intended to provide information and host exchanges on the latest challenges in today’s relationships tying the consumer to a brand or retailer; as a follow-up, a number of innovative client relation and marketing approaches will be developed.
The day’s agenda will be paced around two main highlights:
An exhibit will be dedicated to practical solutions guiding these new approaches in Client Relations and Customer Loyalty & Marketing (data marketing, mobile loyalty programmes, payment cards & solutions, Social CRM, e-signature, etc.), as well as to innovation in building Client Relations through a series of prospective demonstrations featuring the Exchanger.
(Consumer trends, Social networks, Mobility, New technologies & Retail)
A conference will be held on experience sharing with retailers and brands like Pick N Pay, Orange, Renault, Facebook and Galeries Lafayette, shaped around interactive presentations (including Client Knowledge, Card Programmes and Gamification techniques). This segment will also focus on LaSer’s study of new consumer trends in an effort to decipher customer motivations.


Yann Gourvennec
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