Years aren’t measured in just months and days but in the intensity of our experience November 15th wasn’t quite a day like the others. Woken up in our New York City … Lire la suite
Pamela Vaughan’s highly enjoyable “truth vs. myth” tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash “bought from someone else” things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun’s Myths of Innovation opus.
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social … Lire la suite
This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience at Orange.
This is part 1 of this presentation. In order to gather all parts, click or use the following short link: http://bit.ly/figaroyag11
[all photos by Yann Gourvennec: http://bit.ly/picasayann]
Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, … Lire la suite
As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/ web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain these numbers are completely outdated. I agree that, Dear Developers, these numbers are still very far from your ‘Ocean of Apps’ but this new ecosystem nevertheless starts to look like a ‘Jungle of APIs’.
On October 26, I attended the IStrategy conference, which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE. Still, I must confess I … Lire la suite
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video … Lire la suite
Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 … Lire la suite
This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of … Lire la suite
Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this … Lire la suite
Change management lessons are not to be found in books but in the field. On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like … Lire la suite