building outstanding brand advocacy with social media: a matter of hard-work!

Building outstanding brand advocacy with social media

Here is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social media”.
I’m not too certain about the title, I would not like to be perceived as a smug b*****d who thinks he has succeeded and looks at his results, self satisfied and over assertive.
I like implementing innovation through trial and errors, and above everything, it’s hard-work that I value (I already mentioned a few things about that in my latest piece on Scott Berkun’s myths of innovation). This presentation, this story is just about that: hard-work. If there is one thing I should be entitled to be proud of it’s that one.
Now, you can watch it and enjoy!

https://visionarymarketing.com/?s=likeminds
Yann Gourvennec
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