2.0 is dead, long live Social Media
Fred Cavazza, one of the most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase – originally coined by O’Reilly in 2004 – has been oversold and is now slowly but surely replaced by another buzz word, i.e. ‘Social Media’. Sure enough, I can hear here and there that such association is being renamed… now I understand everything.
2.0 is dead, long live Social Media says Fred Cavazza
Rest assured, the web is not bound to disappear, let alone its ability to bring people together to collaborate/cooperate.
This is indeed the gist of the demonstration which is part of my lecture on collaboration, collaboration tools and their marketMarket definition in B2B and B2C - The very notion of "market" is at the heart of any marketing approach. A market can be defined... at the Paris Graduate School of Management. And likewise, blogs will not disappear.
The buzz may thin out a little, but not the aim, and not the power of words either (I hear/read here and there that video will replace the printed word, and this is really ludicrous)
At the end of the day, one may wonder whether 2.0, 3.0 and other social media concepts are not killing Aesop’s goose which laid the gloden eggs.
Can’t we just go ahead and do it and forget about the concept machine for a while? After all, reality will catch up one day, sooner or later, and good concepts and bad concepts will be sorted out by themselves.
The Web – in its entirety – and with its tendency to reinvent itself in a cyclical fashion is here to stay and it has been collaborative from day one. Other concepts may go. But do they only matter?!
Fred Cavazza’s article on 2.0 and Social Media
————————————————————
Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
