New Year's top resolution: Managing your online reputation!

Now that we’re on the other side of the New Year, I thought I would share my thoughts on what I feel should be one of the companies’ top priorities – and probably their number 1 resolution for this year: Efficiently managing their online reputation.

Managing online reputation is fast becoming a growing problem for businesses. With the rise of social media and user-generated content, the Internet has quickly become a complex ecosystem where public opinion can be created and disseminated within seconds. Keeping your eyes and ears on the world of consumer generated media can be a daunting task for any company. Blogs, forums, wikis and social networks gain popularity every day and without a plan to monitor and manage your company’s online reputation, you could be at risk.

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious and managing your business’s online reputation is key to owning your brand.

So now is the time to take control of your online reputation!

Discover how to maintain, enhance & protect your brand identity …