Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is underway to classify and clarify this latest version of sales-related technology. So before we dismiss it as yet another buzz word, let’s try and identify what this concept really means for the sales and marketing disciplines.
Sales 2.0: Taking business and salespeople to another level
It seems that this concept truly merges sales and marketing into a seamless effort to target The B2B purchasing process is the result of a long life cycle often linked to a contract as there ar... more effectively using innovative and integrated tactics with an objective to bring in a lot more business at a lower cost.
It is also about making anything and everything in the sales and marketing lifecycle measurable, so that you can take that information and resulting analysis to further optimise your sales process. More streamlined processes, together with the technologies to carry out smarter approaches, can immediately help organisations that are committed to moving their sales and marketing efforts to the next level of performance and dramatically accelerate their sales cycle.
More than a collection of technologies that help sales professionals personalize information for customers and interact with them rapidly, Sales should be considered as the synthesis of new technologies, models, processes and mindsets.