We all know about Wikinomics, Don Tapscott’s latest contribution to our world of changes. One may think that Tapscott’s exposé is a little bit theoretical and judging by the number of people of all nationalities whom I have met recently and who still wonder what a wiki is, one may also wonder whether this theory is not too much ahead of its time, and Tapscott a prophet without a prophecy.
The living proof of Wikinomics and the Power of Us
I don’t think it’s right. Tapscott is one of those people able to describe a ‘paradigm shift‘ when others barely understand anything that is happening to them.
Just as most people thought we had just entered the long tunnel of crisis at the end of the 1990’s, Tapscott was able to discern – like Charles Handy and others – that the world was in fact deeply changing, that the ground was moving under our very feet.
But his language is so simple that he is able to describe what others may perceive as trivial, whereas it is in fact very profound.
So, as the majority is still struggling with the concept of individuals cooperating with each other in order to produce better results the co-author of wikinomics has caught a glimpse of the world which is going through one more drastic structural change.
An article on Businessweek online (now Bloomberg), entitled the Power of Us, is actually proving the point with a real-life example on how people are collaborating in the enterprise. The article is packed with examples from Lego group and Skype and shows the power of collaboration in the workplace, and also with clients.