Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list (see picture on the left) includes just one European company (Nokia). It is difficult to evaluate such a list. Should we Europeans be really worried or should we be angry that we are being overlooked? Or is this list a mere reflection of domestic Market definition in B2B and B2C - The very notion of "market" is at the heart of any marketing approach. A market can be defined... sizes and subsequent media attention?
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