Enterprise Social Networks: How to Get them Off The Ground

Enterprise Social Networks are ubiquitous

enterprise social networksAccording to European analyst Lecko, 70% of firms have set up their enterprise social network this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before embarking on creating a single enterprise community? How does cross-organization collaboration (Sales, Marketing, Customer service, etc.) play a role in building enterprise communities? How does enterprise community building differ from traditional community building practices? What impact does enterprise community building efforts have on the bottom line of a business? Are some of the issues which will be raised in this live hangout which is due to take place at 9.00pm CET or 8.00pm GMT. Stay tuned!

Overview

This engaging session will dive into the importance of building an enterprise community, best practices to keep in mind, and considerations to evaluate. The panelists will also share insights around the importance of community engagement and enablement and it’s impact on business as we move forward in 2014 and beyond.
From this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts.

Organizer

Connor Meakin
Community Manager at HootSuite
By day, Connor manages HootSuite’s community building efforts in North America through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you’ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.
Connect with Connor on Twitter at @connormeaks or on Google+.

Panelists

Jeanette Gibson
VP of Community at HootSuite
Jeanette Gibson, VP of Community at HootSuite is a social and digital marketer and general tech enthusiast. She’s the former head of social at Cisco Systems, Inc, and currently spends her time between San Jose and Vancouver.
Connect with Jeanette on Twitter at @JeanetteG or on Google+.
Yann Gourvennec
Founder of Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He createdvisionarymarketing.com in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon.
Connect with Yann on Twitter at @ygourven or on Google+.
Elizabeth HoustonElizabeth Houston
Director of Enterprise Community at HootSuite
Elizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft, and EDS. Recently, Elizabeth became the Director of Enterprise Community at HootSuite, focusing on the customer journey and engagement.
Connect with Elizabeth on Twitter at @elhoust or on Google+.
Jaime Stein
Senior Manager, Social Media at ING DIRECT Canada
Jaime is the Head of Social Media at ING DIRECT. He developed the bank’s social media strategy and ensures that its communities are engaged. A journalist by training, he’s the former Head of Digital Media at the Canadian Football League where he launched the League’s social media presence in 2009.
Connect with Jaime on Twitter at @jaimestein or on Google+.

Discussion Questions

  1. What elements are key to building strong enterprise communities?
  2. What initial considerations need to be made before embarking on creating a single enterprise community?
  3. How does cross-organization collaboration (Sales, Marketing, Customer service, etc) play a role in building enterprise communities?
  4. How does enterprise community building differ from traditional community building practices?
  5. What impact does enterprise community building efforts have on the bottom line of a business?
Yann Gourvennec
suivez moi !