Pamela Vaughan has written a highly enjoyable “truths vs. myth” tweetable piece on Marketing at Hubspot. Enjoyable for sure, but you should take some of these facts and figures with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance.
There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapersThe white paper is one of the pillars of a B2B content marketing strategy. It is proof of your expertise. (not those slapdash “bought from someone else” things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun’s Myths of Innovation opus.
42 Tweetable Facts to Squash Marketing Fantasies
We hear a ton of marketing myths every day that have no basis on research or facts. They’re simply made-up fantasies that people have come to believe. But let’s face it, we marketers can’t afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide us in the right direction toward inbound marketing success.
That’s why we’ve released our newest ebook to help you separate marketing fact from fantasy. Download your copy here, and tweet some of your favourite facts below! Some of them might surprise you.
Inbound Marketing
- Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads.
- Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. (Tweet This)
Social Media
- Fantasy: B2B companies don’t need to waste their time on Twitter, Facebook & LinkedIn.
- Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. (Tweet This)
- Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.
- Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. (Tweet This)
- Fact: 51% of Facebook fans are more likely to buy brands they ‘like.’ (Tweet This)
via 42 Tweetable Facts to Squash Marketing Fantasies
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Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
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