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Is Apple a good example of an Innovative company? … after all by Yann Gourvennec
Paris enters worldwide competition for most wired and wifi enabled city
A must read for innovators to be: The Innovation Machine by Jeffrey Baumgartner by Yann Gourvennec
Pollution Taking its Toll on Chinese Economy by Yann Gourvennec
Innovative Companies by Yann Gourvennec
Pour a little more Ajax into those Google Apps by Yann Gourvennec
BT’s Freaky Innovation Scale by Yann Gourvennec
Internet search: Get real answers from real people by Yann Gourvennec
Sneak preview into forthcoming book by Cova and Caru on Customer Experience Marketing (CEM)

 
   

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    Turning B2B leads into real sales by M H Mac McIntosh
Innovate or Die? Beyond Deceptive Appearances by Yann Gourvennec
Could a Wiki spice up your strategy? by Jérôme Delacroix
ICT Marketing (English version) by Yann Gourvennec
Of Networks and Men by Yann Gourvennec
The Powerpoint Disease 100 Kb by Giancarlo Livraghi
Lost in translation? Get your messages to International audiences 100 Kb by Martin Heimann
IT doesn't matter ... or does it really? 20 Kb by Yann Gourvennec 
Napster and the Gifting Economy by Markus Giesler & Mali Pohlmann 
French DTTV in 2003 by Serge Henri St Michel 
Consumer Trends Across Europe 70 Slides by Michael Willmott 
New Marketing Approaches 22 Slides by Yann Gourvennec 
Netscape : Post-mortem of a Marketing failure 50 Kb by Yann Gourvennec 
Tribal Marketing 120 Kb by Bernard Cova 
Napster Vs Gnutela 20 Kb by Jérôme Delacroix 
Effective faxmailing 20 Kb by Yann Gourvennec 
Online Web Surveys 20 Kb by Yann Gourvennec 
Building questionnaires in 12 steps 20 Kb by Yann Gourvennec 
Information tracking on the Net  200 Kb    by Yann Gourvennec 
Direct Banking    91 Kb    How Direct Banking imposed itself in the UK
Marketing and Science   10 Kb    Is Marketing scientific ?
Ground moving under our feet    78 Kb    How Societies are impacted by Change 
Trust and the virtual organisation   357 Kb    by Charles Handy
Charting a new course    70 Kb    The Information Superhiway 
Size of change   54 Kb    by John Cox
Vision of Heaven and Hell  38 Kb    (Bleak) future predicted  by Channel 4
The Computer of the 21st Century   20 Kb    The future of computing		  
   
     

 
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