Survey & Research
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digital marketing
Corporate Blogging is Dead, Long live Content Marketing!
I am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool innovation from the olden times which is still working though, I mean Google web trends. I still find it very…
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Content Marketing
Content marketing in UK and Europe: mind the Gap!
What is the status of content marketing in Europe compared to the UK? There has been questions in certain European countries with regard to how widespread the adoption of contact marketing on the continent could have been. Although undeniable progress has been made in the past few years over here…
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digital marketing
How are companies marketing online?
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well…
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Digital technology
My SaaS (Software as a Service) predictions for 2008 and beyond
Now that 2008 has arrived, along with the New Year resolutions and the ever-present pundit predictions, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their Software-as-a-Service (SaaS) predictions, highlighting five key trends for 2008 and beyond. My SaaS (Software as a…
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digital marketing
Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They…
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