start-ups
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Marketing & Innovation
Is gamification yet another buzzword or a real business driver?
Is gamification yet another buzzword or a real business opportunity? The MIT Stanford lab was founded 22 years ago. Visionary Marketing attended a meeting on Sept 19 on the Stanford campus on the subject of gamification. Vlab had gathered a unique bunch of top international experts from Silicon Valley in…
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Web, Internet and the Economy
Rocketspace: even Russian companies go to the US to conquer the world!
Duncan Logan, founder of Rocketspace is originally Scottish and moved to San Francisco some time ago. His first venture didn’t work but 20 months ago, he then decided to found Rocketspace. Rocketspace could be described as “offices as a service” Logan said. He confided to our team of bloggers that…
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Marketing & Innovation
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…
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digital marketing
Zscaler wants to be the Salesforce.com of Internet security!
On November 15, I was invited with a group of journalist to a press tour in the Silicon Valley (a sequel to our June 2010 press tour in the Valley). Our first presentation took place in Sunnyvale, Calif. at the main office of Zscaler, a ground-breaking cloud security provider, which…
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AI and Big Data
A new file data management system to support transactional Websites
Clustrix is a start-up which devised a new file data management system to support highly transactional Websites. Paul Mikesell, CEO and co-founder of Clustrix explained that his aim was to help “Web businesses spend less time working on their infrastructure, and spend all their time trying to make their site better…
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