social media experts
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social media & social networks
Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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social media & social networks
Never Hire a “Social Media Expert”
I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is getting on my nerves, to say the least. These people are purely and simply making my life – and the lives of my fellow practitioners – impossible…
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