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Digital technology
is user-friendliness a sure marketing bet?
Is user-friendliness sufficient to drive marketing success? Very often, I hear people say that you have to make your end-users’ lives easier to generate marketing success. However paved with good intentions this statement may be, I did ask myself the question of whether making users’ lives easier is a sustainable…
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Digital technology
google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a little less precise than GPS but who cares). You can…
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