5 Marketing Websites you shouldn’t miss

Today’s specials are …

1. The agile designers website:a great place for Web designers, developers and anyone interested in finding design stuff for one’s website. The site boasts 1302 resources but I haven’t checked the number.

image

2. Ads of the World and this amazingly beautiful and arty “heaven and hell” Samsonite Ad

 

3. Pure genius: this LinkedIn Resume builder which, obviously, picks up information from your LinkedIn profile and builds an automatic resume effortlessly!

image

4. Lifehacker which delivers plenty of tips and tricks for tech users like this great selection of the best iPad covers!

Five Best iPad Cases

5. Lastly, Kissmetrics delivers great tips for you to use Twitter in order to spy on your competitors. Now you know why the company was valued at that level!

LinkedIn Reaches 200 Million Member Limit

exclamation-small_thumb.gif

By Yann Gourvennec

As an early adopter (beginning of 2004) adopter and future “ambassador” of LinkedIn, I am very pleased to be able to reblog Deep Nishar’s post about the professional social network reaching the 200 million user bar today. A great achievement for what I consider one of Social Media’s best tools in the market. For memory, as of Dec 2011, LinkedIn only had 136 million users. The growth has been staggering, as stated in this earlier blog piece.

200 Million Members!

We recently crossed an important and exciting milestone for the company. LinkedIn now counts over 200 million members as part of our network, with representation in more than 200 countries and territories. We serve our members in 19 languages around the world.

I’d like to thank each of you for helping build the LinkedIn network into what it is today. It’s been amazing to see how our members have been able to transform their professional lives through LinkedIn. You truly grasp the power of LinkedIn when you start to focus on these individual success stories.

Take for example, Akshay Chaturvedi from New Delhi, India who was able to use LinkedIn as a launch pad for his career. Not only was he able to lead an international project at AIESEC for a project on AIDS right out of university, with the help of LinkedIn, he was recruited by KPMG and continues to receive career guidance from his LinkedIn network. Then there’s Robyn Shulman who stepped out of her comfort zone from teacher to now a published writer and leader of a ESL Bilingual Educators group on LinkedIn. She has rediscovered former talents and changed her life through LinkedIn. One of my favorite stories comes from Leonardo Brant from Brazil who founded Cemec, an organization to help Brazilian professionals and entrepreneurs think creatively about their business challenges. Today they use LinkedIn as their digital classroom to exchange information and foster a meaningful community to share relevant knowledge. Everyday we hear stories like these from our members and we look forward to hearing many more.

So, who are LinkedIn’s 200 million members? This infographic captures the diversity and magic of your professional peers.

via 200 Million Members! | Official LinkedIn Blog.

social media war: Twitter bans sharing on LinkedIn profiles

twitter-square-logo

Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and this is just a beginning. The various players in the social media space are all trying to keep your clicks and the name of the game is … advertising. Those who had though – benignly – that building a network patiently was a free asset – unless you are rich and wealthy and you have already purchased your “fans” – will now discover that paying for your posts to be read is no longer an option. Facebook has already started that. For instance, Google no longer lets you tweet YouTube videos unless you click quite a few submenus, Facebook took over Instagram in order to undercut Pinterest even before it had time to take off, Picasa will send all your photos to Google+ even before you have had a chance to realise you have pressed the upload button and mostly before you wished you had shared them on Facebook instead. And so on, and so forth … The good old Web 2.0 is well and truly dead by now, we are in a dog eats dog kind of world and the future’s middlename is advertising. What did you say? “Net Neutrality?” … honestly, what are you talking about?!

At least, using LinkedIn’s workaround which requires you probably click on ten more links, you will probably still have a chance to send something through Twitter … Good luck with it!

From LinkedIn Fri Jun 29 18:54:34 2012
Apparently-To:
xxxxxxx@yahoo.com via 67.195.8.114
Fri, 29 Jun 2012 18:54:40 –0700

Hi Yann,

LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.

We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.

How can I continue to share updates on both LinkedIn and Twitter?Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.

What changes can I expect to see on LinkedIn? Any conversation you start on Twitter will no longer be automatically shared with your LinkedIn network, even if you synced your LinkedIn and Twitter accounts.

If you would like more information about what this means for your synced LinkedIn and Twitter accounts, please visit our related Help Center topics.

Thank you,

The LinkedIn Team

@lbret: “LinkedIn is adding 2 new users every second”

[this post was originally written for the live.orange.com blog]

LinkedIn is aiming at keeping its users happy

In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative – 136 million users worldwide and it’s LinkedIn. With nearly 140 million very high-end, affluent users, the business to business pure player has changed the recruitment industry for ever. Today at Le Web Paris 11, I had the opportunity to attend a workshop facilitated by Laurence Bret Stern, marketing director for the EMEA region at LinkedIn and what I liked most about their presentation is that – despite its staggering success, the company is sticking to its original mantra: “let’s keep our users happy”. And I have to admit I have been one of them since the inception of the service, and that I find it to be an invaluable business tool.

big and growing bigger …

LinkedIn has become a real social media phenomenon, worldwide and in Europe in particular. The proof of that is that the Netherlands is the country for which the penetration of LinkedIn is the highest. And it’s not finished. The increase in member uptake is staggering, namely in countries like France which are in catch-up mode.

Picture this, “LinkedIn is adding 2 new members every second” said Laurence in her opening pitch at Le Web this morning.

And it’s not just any kind of members but very high-end, affluent and influent people: Indeed, 15% of higher management functions execs who are managing more than €150k and managing 10 people or more are using LinkedIn and the B2B social media site is now getting “even more popular amongst such segments than well famed news websites like the FT or Le Figaro” Laurence added.

80% of LinkedIn users aren’t looking for jobs.

50% of LinkedIn revenues are made from selling services to recruiters (on how to find candidates) and advertisers . A vast majority (80% of users) of LinkedIn users aren’t looking for new jobs. This is a clear signal that they are getting business benefits from the service. LinkedIn premium subscriptions are reserved for expert users. For the above mentioned 80% users, LinkedIn is mostly a tool for doing business and working on one’s e-reputation.

Usage of LinkedIn on mobiles has rocketed up; an iPhone application has just been launched and is a success (a demo of the app is available here)

[above picture: LinkedIn today, a new information curation feature by  LinkedIn]

establishing your company & employee identities

Company pages are free. Laurence added went on saying that “LinkedIn is a no brainer for companies which need to promote their brand and image”. It isn’t just a personal system, “if you are a business, you should make sure you are on LinkedIn” she added a bit cockily.

a search engine optimisation (SEO) beast

“30% of Google searches are carried out on people’s names” Laurence added and therefore, LinkedIn has become an “SEO machine” and enables employees – and therefore companies – to become more visible.

review of the main LinkedIn services

  • The free directory: The core of the LinkedIn experience is free access to the directory, and the mission statement of the company isn’t to make people pay upfront but to make them happy about the service (and then let them pay for extra services if they want to).
  • LinkedIn today: a b2b curation tool
    • LinkedIn today chooses your vertical and presents a list of articles based on what people with profiles similar to yours have looked at. It’s available at Linkedin.com/today and is very accurate
  • LinkedIn Groupsare a
    • Philips for instance is running a group on hospital lighting material, very specific and very successful.
  • Alumni: LinkedIn.com/classmates
    • using this new feature, you can see where your old classmates are working. This is working for university and college graduates
  • Stats about companies are made available from the company pages and all for free. This makes it possible for job seekers to prepare an interview for instance. Polls can be launched from company pages too in order to establish thought leadership around brands.
  • Talent acquisition: As seen above, most of LinkedIn’s revenue is coming from job search services sold to businesses. Recruitment ads are based on profiles. LinkedIn’s flagship product is called LinkedIn recruitment. In 2012, a new free service will be launched; it’s called “Talent Pipeline” and will be used by large companies which will build a pool of candidates and the novelty is that the pool in question will also include profiles from other services.

LinkedIn’s targeting very rich targeting capabilities are a fantastic asset and shows that social media has now become entirely mature, at least in business to business.

paid version of hootsuite now available

Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more functionality, unless mistaken.

Hello Yann Gourvennec,Wow, it’s been almost 2 years since we launched HootSuite. Since then, HootSuite has crossed over 900 thousand users with 1.9 million social networks, and now manages 1 million outbound messages per day with a team of nearly 30 employees, plus we’ve released free mobile apps for several major platforms (with more to come), and forged close partnerships with our friends at Twitter and Facebook… and we couldn’t have done it without you.

A few months back, we let you know that we would start offering both free and paid plans. Since this announcement, we’ve listened closely to your feedback, adjusted plans and are now happy to show you under the hood. We are excited to release these plans as they will allow our talented team to keep building out the functionality you love. Trust us, the road-map ahead is really amazing!

Upgrade today for a 30 day free trial.
Choose the increased features of a Pro plan, or remain with the free Basic account, we’ll love you either way. And we don’t want to rush you so you’ll have 7 days to compare and select your plan.Thank you for your support of HootSuite, we look forward to helping your future social media efforts.Ryan Holmes

Ryan Holmes – HootSuite CEO, @invoker

P.S. We’re here to help you make the right decision for your needs with these resources:

Plans page – compare the features: http://hootsuite.com/plans
Help Desk – articles about plans: http://ow.ly/33q6m
Twitter Help – questions and comments: @hootsuite_help