Google Plus Engagement Leaves Big Data Experts Nonplussed

Today’s selection …

Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. I have been very critical of Google’s efforts to mimic Facebook over the years and even though some of these efforts haven’t paid off I, as an amateur photographer, am beginning to witness changes in engagement in G+ as I am shoving more and more of my pictures into “communities”. And bingo! it works. It’s true that engagement is low in profile pages and posts, but communities, and mostly photographers’ communities like “landscape photography” or “street photographers” is now clinching it. It has taken its time but maybe Google+ has found its niche… Yet, those guys from Gigya are less than extactic:

image

depending on what pictures I choose, I can get up to 30 or more +’s and a few shares on individual photos; not bad for an individual I’d say and better than most platforms (including Facebook)

Google Plus Shares Least Among Social Networks | Adweek

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data from the social media tech firm Gigya.

Facebook, Twitter, Pinterest and LinkedIn all incite more sharing on their networks than Google+, per Gigya, which claims to measure how 1.5 billion Web users share content each month.

In fact, Gigya manages the sharing functionality for more than 700 partners online. According to its data, just 3 percent of all social sharing went to Google+ from July to September.

By comparison, 41 percent of users shared content on Facebook; 20 percent shared on Twitter; 20 percent posted to Pinterest; and 4 percent to LinkedIn. Google+ counts more users than all of these platforms except Facebook because any user of Google services has a corresponding Plus account.

via Google Plus Shares Least Among Social Networks | Adweek.

A few takeaways from Justeat takeaway online service #csmb2c

Tess Tucker is head of digital marketing for Justeat. Justeat is an aggretator of local takeaways. You go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK.

justeatThe audience is wide and attracts young users very much. Justeat encourages the use of social media in order to engage with customers, find new customers and retain current customers and collect feedback. With such a young audience, the brand is not restricted and mostly fun. Justeat has 450k fans on Facebook, growing 1,000 a day. It is still early days for Google+ and Pinterest though.

Justeat has been focusing on social media for the best of 2 years. Justeat can actually see that the use of social media leads to order. 25% of new users have actually heard about the company from Facebook. The company experiments from various kinds of content: caption contests; provocative quotes and facts (Justeat has no problem being very controversial), polls, questions and quizzes, offers, competitions, product updates and video content.

Santa Clues campaign: 24 days of prizes, promoted in newsletter, Facebook, Twitter and Website. Once a week a bigger price was launched. One customer, Robyn asked whether she could have the penguin used in the campaign as a wallpaper and Justeat made a Penguin wallpaper and sent it over to her.

All of this is done in-house and Justeat is even moving into competitions like the “eat vs. food” competition. The advantage is that “it makes you feel like a small company and gives a realness to the company” Tess said. Justeat have also been granted an award for the best use of Twitter. “What attracted the judges is the use of Twitter for customer care” Tucker said. “Customers are looking to us to solve their complains”.

evidence on engagement rates on facebook shows little interaction

Just before I post a 2 part piece on Byron Sharp’s “brand that grow” marketing opus, here is a link he added on his blog to a facebook “fan” survey which shows that engagement rates are extrelmely small; a conclusion I’ve already made a number of times, underlying the “cyberbabble” effect on facebook.

Even facebook’s own fans don’t talk much about facebook (on facebook)

Posted on February 6, 2012 by ByronSharp

One of the questions asked of Dr Karen Nelson-Field’s analysis of facebook fans engagement with their brands on facebook is whether the result is simply due to slack social marketing by the brands in question.

via Even facebook’s own fans don’t talk much about facebook (on facebook) | Marketing Science.