CRm
-
digital marketing
ECommerce: a Dire Need of Online Dispute Resolution
The world of eCommerce is in dire need of Online Dispute Resolution (ODR). These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place in Prague on October 18-19, 2014 at the Aria hotel, right in the centre of the Czech capital, and barely…
Read More » -
digital marketing
Vendor Relationship Management (VRM) Is The New CRM
What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
Read More » -
digital Transformation
Marketforce Set to Improve European Shopping Experience
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company with offices in Britain, and more recently in France and Spain, have begun to revolutionise the…
Read More » -
Marketing & Innovation
near real-life 3D avatars: killer application or virtual scarecrow?
We have already covered the subject of 3D avatars aka IVA's (Intelligent Virtual Agents) for business on this blog. Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation.
Read More » -
digital marketing
Top user award: There is such a thing as a Yahoo! free lunch
Two days ago, when opening my browser, the homepage of which is my Yahoo! mail box, I got a message warning me that I had been granted top user status. The reward was to follow. I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure.…
Read More » -
CRM and CX
9 reasons for boosting your CRM with virtual agents (IVAs)
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, a leading-edge provider of IVA (intelligent virtual agents) technology, is giving us more insight into the future of customer relationship…
Read More » -
digital marketing
How are companies marketing online?
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well…
Read More »