content marketing
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Marketing & Innovation
Let’s build content brands not branded content #imbs17
Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz
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Content Marketing
Questions You May (Still) Have About Content Marketing (1)
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once…
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Content Marketing
A Picture Is Worth A 1000 Words: In Content Marketing Too
As the saying goes, a picture is worth a 1000 words.This morning I came across a presentation by Wakster’s Philippe Ingels. Wakster is a British agency dedicated to the use of illustrations for Marketing. I though the topic was particularly relevant to our readers and so I am sharing his presentation with you.…
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digital marketing
About inbound marketing, translations and adaptations
Inbound marketing isn’t as easy as it may seem. We are currently working on a content marketing deal which involves writing content about “web to store” technology. Our text is written in English and has to be translated into Spanish and French. “Web to store” is what the French are calling it and the…
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digital marketing
Adblocking: a cat-and-mouse game built on trust
Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us too is a lack of trust on the part of…
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digital marketing
Corporate Blogging is Dead, Long live Content Marketing!
I am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool innovation from the olden times which is still working though, I mean Google web trends. I still find it very…
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Content Marketing
Content marketing in UK and Europe: mind the Gap!
What is the status of content marketing in Europe compared to the UK? There has been questions in certain European countries with regard to how widespread the adoption of contact marketing on the continent could have been. Although undeniable progress has been made in the past few years over here…
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