blogs
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Marketing & Innovation
Kwarter founders talking about entrepreneurship in Silicon Valley
Entrepreneurship in Silicon Valley isn’t as easy as it may seem. On day 4 of our Blogger Bus Tour, we met with Carlos Diaz, the CEO and founder of Kwarter and Guillaume de Cugis, CEO and co-founder of Scoop’it, two French entrepreneurs who left their country in order to take their…
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social media & social networks
Discovery Channel Shark Week : enthusiasts are doing our marketing
Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the longest-running television events (23 years!). How do you bring innovation and bring it to another level for Discovery? was the…
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social media & social networks
SAP SAPPHIRE: turning a live event into a virtual live event
SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…
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Content Marketing
Why is Joe Bloggs still puzzled over blogs and bloggers?
Are blogs and bloggers still a puzzle for the man in the street? The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of liveblogging in…
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social media & social networks
Our 5 top tips for a successful b2b Social Media strategy
What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average business person may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that…
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social media & social networks
Looking at Social Media beyond the Blogging ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly). The council…
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social media & social networks
Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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