behavior
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Marketing & Innovation
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
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Digital technology
is user-friendliness a sure marketing bet?
Is user-friendliness sufficient to drive marketing success? Very often, I hear people say that you have to make your end-users’ lives easier to generate marketing success. However paved with good intentions this statement may be, I did ask myself the question of whether making users’ lives easier is a sustainable…
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