Our latest posts
9 hours ago
Perceptron: A History of Neural Networks
The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above…
2 days ago
Networking and Growing Your B2B Business with LinkedIn
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…
23/03/2024
Nobody understands how AI works
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024,…
18/03/2024
Naturally Smart Writing, Beyond the Artificial
This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI…
14/03/2024
LinkedIn’s new features under the microscope
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years…
15/02/2024
Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic…
09/02/2024
Top 25 Marketing Opinion Leaders
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders…
08/02/2024
The AI ‘revolution’ will not take place
Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is…
22/01/2024
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling…
11/12/2023
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in…
05/12/2023
Can GenAI have an impact on CRM?
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer…
01/12/2023
What are the applications of GIS systems
What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer…
22/11/2023
GEN AI and Content Marketing: Learning from experience
Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
20/11/2023
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic…
16/11/2023
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
10/11/2023
Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
02/11/2023
Forrester’s Green Market Revolution
The green marketMarket definition in B2B and B2C - The very notion of "market" is at the heart of any…
31/10/2023
Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…
30/10/2023
Visionary Marketing gets a makeover
The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and…
30/10/2023
The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of…
23/10/2023
Implementing AI within businesses
AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended…
11/10/2023
An AI Incognito Influencer in the digital world
Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito…
23/08/2023
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies…
14/08/2023
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
26/07/2023
Employment trends that are emerging in Europe
So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s…